Here’s why you can’t get traction on Facebook. Something in your sales process is broken.
Your marketing is missing one of these 3 things:
#1. Your Marketing Campaign must have an offer that converts. Yes, I know you’re thinking, “You’re the ad expert. Why are you telling me I don’t need a great ad! 😲” Well, a good ad will bring prospective customers to your offer. But, if they don’t like you’re offer, then they won’t buy.
In fact, a great marketing campaign can be nothing but a great offer. Here’s an example. Let’s imagine that I ran ads that said: “I’ll create a ‘Million Dollar Facebook Ad for you for free.”
I’d probably have a lot of interested people. In fact, I could run a Facebook Ad offering that and probably get a lot of interest. I could show people how I can create ads for them, and because I’m going to save them more money on their Facebook Spend than it costs to pay me to create the ads, it technically doesn’t cost them anything to hire me.
By the way, I’ve already helped create several millionaires with my ads. I got paid out of the revenue my ads brought in. So, I can make this offer and it’s 100% legit.
What’s a “bad” offer? Let’s imagine I were to say, “I’ll write Facebook ads for you for $10 million.” Nobody would be interested. There are many different ways to package up the offer so the prospect is interested. But, basically, you’re looking for the “Goldilocks” offer where you and the customer are both happy. Enough said.
#2. Your marketing should have a compelling sales pitch. A sales pitch is your story, data, and whatever else you show to your prospective customer that gets them to buy. It can be a sales page, webinar, video sales letter, a salesperson who builds rapport, a presentation, etc.
But, most presentations tell stories and show data that presents your value proposition and converts that interested prospect into a customer.
You need to figure out, what is my sales pitch? What is my story? What is the data? How am I going to convert that person who clicks into a customer? How do I bridge the gap to move that person from ad to making the decision to move forward and buy from me?
That’s your sales pitch. So if you have an offer that converts and you have a sales pitch that works, then you have the ability to run ads and get it to work. Make sense? Ok, let’s talk about ads.
#3. Your marketing should have a compelling ad that gets scrollers to stop, look at it, and take the next step. Notice I said “should” and not “must.” If you don’t have much competition, then you can get away with a low-quality ad.
Once you have an offer that converts and a sales pitch that works, then you can scale that up with lots of great ads. You’ll want to create lots of fresh, new ads, etc. As you create more and more ads, you can scale up your offer and grow your sales.
It’s not always obvious which part of your Sales Funnel is broken. Which is where I can help. Contact me for more information on how I can help you troubleshoot your sales funnel.
The Million Dollar Ad Guy
About the Author
Ben Curry specializes in helping marketers get more sales from their Facebook™ and Instagram™ Ads WITHOUT increasing costs.
He has created many high-converting Facebook™ Ads that brought in six figures in revenue. A few have brought in over a million dollars in sales each. Many are still running today.
In addition, he has personally managed over $2 Million in ad spend on Facebook. His ad management strategies have generated more sales – while lowering Customer Acquisition Costs – at the same time.