Email marketers have so many different metrics to look at when running their email list.
- Open Rate.
- Click Rate.
- CTR (Click thru Rate.)
- Leads Generated per email.
- Sales generated per email.
I’ve looked at all these different metrics many times and tried to figure out the best metric to make email marketing decisions.
After a while, I stopped looking at all the metrics…
…and started focusing only on sales.
How many freaking sales did the email make? (Either in revenue generated or memberships sold.)
I was looking at all these stats:
- Email conversion metrics once a week:
- Facebook Ad Metrics 3X a week.
- Overall Funnel Conversion Metrics once a month.
Eventually, my brain just couldn’t handle all the data.
So, I stopped looking at all the other metrics.
After all, I get paid to make sales. That’s the only thing that I and the clients usually care about.
As long as we aren’t doing damage to the business or brand, then sales are all that matter.
So, if you’re tired of trying to analyze all the different metrics, then stop.
Focus on sales. And then if you’re in a tie, look at the click rate. Which email got the most clicks.
That’ll settle most ties.
And make your email marketing so much easier.
Hope this helps.
By the way, if you need help improving your sales emails, then click the link to schedule a quick call with me.
I’ve sent thousands of different sales emails and can help you get more sales from your email list.
I’ve done it all when it comes to email marketing and I guarantee that I can grow your sales.
The Million Dollar Ad Guy
P.S. Would you like a copy of the Google Sheet I use to manage an email list? Then just contact me and I’ll send you a copy.
About the Author
Ben Curry specializes in helping marketers get more sales from their Facebook™ and Instagram™ Ads WITHOUT increasing costs.
He has created many high-converting Facebook™ Ads that brought in six figures in revenue. A few have brought in over a million dollars in sales each. Many are still running today.
In addition, he has personally managed over $2 Million in ad spend on Facebook. His ad management strategies have generated more sales – while lowering Customer Acquisition Costs – at the same time.