What’s the fastest and easiest way to get more sales from your Facebook Ads? I’ll give you a hint.
✔️ It’s not CBO -although it does help.
✔️ It’s not Ad Scheduling – although that does help.
✔️ It’s not Lead Ads. 🙄
✔️ It’s not Video Ads. They take way too much time to create. 😫
✔️ It’s not building a new funnel. (A good funnel is a ton of work!)
It’s none of those things. Instead…
The Easiest Way To Increase Sales Is:
👉 Better Ad Copy and Images 👈
How do I know this? Well, I personally manage over two million dollars in ad spend per year and I’ve tried everything possible to increase sales.
In my first 4 months managing ads full time, I was able to increase sales 87%, while lowering costs 19% – all at the same time.
I’ve tried a lot of different things to improve results:
- Revealbot. (Saved time.)
- CBO. (Saved time.)
- Ad Scheduling. (Lowered costs 5-10%.)
- Better Images. (Huge game changer.)
- Emojis. (I think they helped. But, I’ve never A/B Split Tested this.)
- Better Funnels. (I’ve worked with some amazing funnel builders and better funnels made a huge difference.)
The most effective thing I did was create new ad copy.
I created dozens of new ads. A bunch of them beat the “Control” Ads and became the new “Control.” Many of those “Control” Ads are still running today. Here’s the deal.
You can’t manage a loser ad into a winner.
Look at Tom Brady and Bill Belichick. In 2020, Brady switched teams and won the Super Bowl – without Belichick. Even though Belichick is a great
media buyer coach, he couldn’t overcome the loss of his best ad player.
Now, I’m not saying the Media Buyer doesn’t matter. They do! Otherwise, Belichick wouldn’t be paid $12.5 Million a year.
The Media Buyer and Media Buying Strategy make a huge difference in your advertising success. But…
If the ad copy isn’t compelling to the target audience, then a great Media Buyer won’t be able to make it work.
I know this from experience. I spent weeks psycho-managing an ad campaign. I managed to get decent results, but nothing amazing. Then, I added a powerful new ad to the mix and costs dropped by 20% right away.
I scaled that ad up, created some new ads, and now the CAC is about 20% lower than before. I never could have gotten those results simply from psycho-managing the previous ads.
So, if you want to get better results from your ad campaigns, stop spending so much time psycho-managing your ads. And start spending more time creating new ads.
If you want help with that, then contact me. I’ll be releasing an Ad Copywriting Training Course soon.
I can send you the info when it’s ready. Thanks for reading.
The Million Dollar Ad Guy
About the Author
Ben Curry specializes in helping marketers get more sales from their Facebook™ and Instagram™ Ads WITHOUT increasing costs.
He has created many high-converting Facebook™ Ads that brought in six figures in revenue. A few have brought in over a million dollars in sales each. Many are still running today.
In addition, he personally manages over $2 Million a year in ad spend. His ad management strategies have improved results substantially by increasing spend – while reducing CAC – at the same time.